GRAND LAUNCHING LOGO OF THE UMMAT PARTY
10 NOVEMBER 2020 (24 RABBIUL ‘AWAL 1442 H)
HISTORIOGRAPHY | PHILOSOPHY | CONSTRUCTION | COLOUR IDENTITY
Forward
Emblems ‘as symbol of political party ideologies. Identity to elicit trust behavior, belief about trustworthiness, actual reciprocation, political polarization., and expand upon the public’ perception. Representative to express the party ideologies to the electorate through symbols.
This is the result of the commitment and dedication of all elements in the political organization of the UMMAT party, both for functionaries, cadres / members, volunteers / sympathizers on the Unitary State of the Republic of Indonesia. With the standard guidelines for the application of the logo of political organizations as a guideline used by the UMMAT PARTY, it is expected to be an important part to support the party’s image as an organization that carries the values of Islamic political ethics in a normative and persuasive manner.
We hope that the publication of these guidelines can regulate the use of the UMMAT party identity according to standards, while presenting the identity of political organizations that are more dynamic, progressive and professional. This effort will be achieved of course with the support and commitment and consignment of all internal political circles of the UMMAT party to apply everything related to the identity of political organizations in line with these guidelines. With consistency, the People of Indonesia as external stakeholders of the UMMAT party will better recognize the identity of the UMMAT party in various forms of visualization.
Preface
The visual identity as the brandmark of a political organization is designed to create the image of the political organization. It is an appearance that is immediately visible to the eye. Therefore, he must show the character of the political organization in its entirety and clearly. To achieve this goal, it is necessary to prepare a standard guideline for its use and application.
This standard guideline is very important considering the use and purpose of the applicable is used for a long-term period of time. In addition, the logo of a political organization also contains and carries a message that is abstracted from the vision and mission as a political organization of the hope of the people so that in every occasion and event the image of a political organization will always be reflected from the placement of the party logo in various areas of the communication media of political organizations. This standard guideline is a reference standard that must be applied correctly in displaying the image of the political organization ummat party more dynamic, progressive and professional, so that it can be more easily known by all circles with various forms of visualization identified as the main visual representation of the contingency, character projection and personality contained therein.
To maintain the integrity of the party image, the existence of this element is arranged in accordance with the configuration system that is the position of the elements as a whole unity. To maintain the contingency, the use of colors are available options that can be used as needed.